Rosé wine hits retail price index, EU upsets producers
For some reason the newspapers took great delight in the ascendancy of rosé wine to the "nation's shopping basket" - "people are turning to pink wine, hot cooked chicken and parmesan as boxes of wine and tinned cat food fall out of favour", reported the Times in fairly typical fashion. I guess its just easier for journalists to write about the shopping habits of those with 2.4 children than address what's actually happening to the retail price index and the implications for our economy. We're not even going to pretend we understand, content to simply jump on the bandwagon with this genuinely fantastic rosé offer - £3 off the stunning Arbaude of Provence.
Those with a taste for the pink stuff may also be interested in EU proposals that would allow wine producers to mix red with a splash of white, and bottle the result as rosé - heresy as far as France is concerned (particularly in Provence, the spiritual home of rosé itself), and more fun for newspaper headline writers (e.g. "French rose producers pink-faced over EU wine plans").
To placate the French, the European Commission is proposing that its rosé wine would be specially designated and labelled as "traditional rosé", with "rosé" itself up for grabs by anyone who wants to make a pink wine drink. Given the questionable heritage of much of the rosé in the UK, it probably won't make much difference to the "average consumer", but then nor apparently does the taste. Learn more about traditional Provence rosé here.
Labels: lifestyle, rant, wine industry

